MERCOSUR

In a time when the views of the European Union and the United States of America appear to be drifting further apart each day, long-standing issues are resurfacing once again. Tim Josling’s 2006 article “The War on Terroir” describes the transatlantic trade conflict between the U.S. and the EU concerning Geographical Indications (GIs) through the lense of its time, remaining hopeful in view of an adequate multilateral conclusion during the Doha Round at the World Trade Organization (WTO). Now, exactly 20 years later, this conflict has reached unforeseen heights due to the unprecedented belligerence of the Trump Administration in matters of foreign agricultural trade policy and its conviction to combat European trade alliances. Throughout the conclusion of new pluri- and bilateral free trade agreements and the reformation and renewal of multilateral fora, the EU will find itself in an old, but familiar battlefield: meats and cheeses.